Meta UGC Distribution — every Reel, every Story, your sound.
Instagram and Facebook are two of the biggest music discovery channels on earth, but only if your catalog is actually inside Meta's licensed library. That's what Meta UGC distribution means in practice: we deliver your music there, fingerprint it through Meta Rights Manager, and make sure every Reel, Story and background use gets tracked and paid.
Being on Instagram isn't the same
as being in Meta's Music Library.
Anyone can post a video with your song already playing. That's not the same as fans being able to search for your track and add it to their own Reel or Story — that only happens if your music has actually been delivered into Meta's licensed catalog. Think of it as video distribution built for the feed: the same idea as getting your videos onto Vevo, just aimed at Reels and Stories instead.
Searchable in the Library
Once delivered, fans can find your track by name in Instagram and Facebook's music picker and add it directly to their own content — the single biggest driver of organic discovery on Reels.
Findable · Addable · ShareableRights Manager Fingerprinting
Meta's content-ID system for Facebook and Instagram — every upload across both platforms is scanned against your fingerprint, whether your song was added from the library or is just playing in the background.
Library uses + background usesUGC Revenue, Real Split
Ad revenue generated by content using your music is collected and paid out — 80% to you, a transparent 20% administration fee, reconciled on your regular statement.
80% artist shareIn-app availability is not the same as ad clearance. Most artists never know the difference — until a takedown does.
Meta's Music Library covers organic, non-commercial posts. The moment your track shows up in a paid ad, a sponsored post, or a brand repost, that's a different rights conversation entirely. We deliver your catalog correctly for organic UGC — and flag the sync/ad conversations that need a separate license, before they become a dispute.
From Meta UGC distribution
to payout, in four moves.
One delivery covers both platforms — Meta administers Instagram and Facebook as a single music system. It's handled by the same team running the rest of your music distribution across 150+ platforms.
Deliver to Meta Library
Your release is delivered into Meta's licensed catalog, covering both Instagram and Facebook's Reels and Stories music pickers together.
Fingerprint via Rights Manager
Your tracks are registered with Meta Rights Manager, which scans every new upload across both platforms for a match — library adds and background uses alike.
UGC gets matched
Reels, Stories and posts using your music are identified automatically, whether a fan added it from the library or your song is simply playing behind their video.
You get paid
Ad revenue generated from matched content is collected and reconciled onto your regular monthly statement, alongside your streaming royalties.
Every way fans use music
on Meta's platforms.
Instagram and Facebook host more UGC than almost any other platform on earth — this is where your catalog shows up in it.
Reels
The single biggest discovery surface on Instagram right now. A 15-30 second hook from your track is what most fans will actually hear first.
Short-form discoveryStories
Ephemeral, high-frequency, and one of the easiest ways for a fan to put your song in front of their own audience in seconds.
High-frequency exposureBackground & UGC Matches
Your song playing behind a video — not deliberately added from the library — still gets identified by Rights Manager and still earns, once fingerprint rights are active.
Passive uses, still paidTakedown Requests
Need something removed? We route the request straight to Meta on your behalf, and track it through to resolution.
Handled for youEligibility Checks
If any track on a release isn't monetization-eligible, Meta blocks the whole release from appearing. We check this before delivery, not after.
Checked before it shipsReporting
UGC performance and revenue by platform, visible in your dashboard and itemized on your statement alongside every other income stream.
One statement, everythingQuestions artists ask us.
Getting your catalog into Meta's Music Library so fans can add your tracks to Instagram and Facebook Reels and Stories, then fingerprinting it through Meta Rights Manager so every one of those uses — plus your song just playing in the background of someone else's video — gets tracked and paid. Distribution gets you in the door; Rights Manager is what makes sure you get paid once you're there.
No. Posting content is separate from being in Meta's licensed music catalog. Delivery into Meta Library is what lets any fan search for your track by name and add it to their own Reel or Story — the mechanism behind most organic music discovery on the platform.
Yes — Meta administers music as one system across both platforms, so a single delivery makes your catalog available in the Reels and Stories music pickers on Instagram and Facebook alike.
Yes. Ad revenue generated by content using your music is collected and paid out — 80% to you, with a transparent 20% administration fee — reconciled onto your regular monthly statement alongside streaming income.
That's what fingerprint rights through Rights Manager are for — background and incidental uses get identified the same way deliberate library adds do, once your catalog is registered. Both count toward monetization.
No — this is the distinction that trips up most artists and brands. Being in Meta Library covers organic, non-commercial posts. The moment your track appears in a paid ad, sponsored content, or a brand's repost of a creator's video, that's a separate licensing conversation. Talk to us before assuming an ad use is covered.
Yes — request a takedown and we route it to Meta on your behalf. Processing time varies by platform and isn't instant, but we track it through to confirmation.
Not sure if your catalog is even in the library yet? Compare with YouTube Content ID →
Royalties you can actually
make sense of.
UGC revenue lands on the same monthly statement as everything else you earn. Here's what that looks like from an artist's side.
Royalty statements used to take weeks to make sense of. With NMG, I can see exactly what's owed and where it's coming from, every month.
One delivery, not two platforms to manage.
Meta UGC distribution is only useful if someone’s actually catching every use. Here’s what that looks like with NMG.
One Delivery Covers Both
Instagram and Facebook run on the same Meta Music Library — deliver once, and it’s live across both, handled by the same team as the rest of your catalog.
Every Remix, Tracked
Reels, Stories and fan edits using your music get picked up automatically — not just the uses you happen to notice.
Included, Not a Separate Product
Meta Music Library registration comes with your distribution deal, not sold as its own add-on.
Your next Reel is already waiting.
Go ViralSend us your catalog — we'll get your music into Meta's Music Library, fingerprinted, and earning from every Reel and Story that uses it.