Music brand partnerships, built on real fit, priced properly.
Brands need culture. Artists have it. We're the brand partnership agency that sits between them — matching our roster with sponsorships, endorsements and campaign collaborations that fit their identity, then negotiating terms that respect what an engaged audience is actually worth.
Good brand partnerships are matched,
not mass-emailed.
A deal that fits the artist converts for the brand — and a deal that converts for the brand gets renewed. That alignment is the whole craft, and it's where most partnerships fail before they start.
Fit First
We match on audience data and identity, not follower counts — so campaigns feel like culture, not ads, and both sides come back for more.
Audience + identity matchNegotiated Properly
Scope, usage rights, exclusivity and renewals priced by people who do this weekly — so artists never sign away a year of their image for a one-off fee.
Usage · Exclusivity · TermDelivered End to End
Briefs, contracts, content production, approvals, posting schedules and reporting — managed by our team so campaigns actually ship on time.
Brief → ReportThe right brand deal funds the art. The wrong one becomes the art. We only do the first kind.
Partnerships should buy an artist time, budget and reach — not dictate their output or dilute what made the audience show up. Every deal we bring passes one test first: would the fans respect it?
From match to renewal,
in four moves.
The same process whether it starts from a brand brief or an artist's audience — and it ends with a report, not a shrug.
Match
Brand goals meet artist audience data — demographics, territories, engagement and identity — to find pairings that make sense before money is discussed.
Structure
Scope, deliverables, usage rights, exclusivity and fees negotiated and put in writing — clear enough that both sides know exactly what was bought.
Deliver
Content produced, approved and shipped on schedule — with our creative team keeping it native to the artist's voice and the brand's brief.
Report & renew
Performance reported against the goals set at the start — reach, engagement, conversion — building the case for the next, bigger deal.
Every shape a brand partnership
can take.
Six formats we structure regularly for artist brand deals — often combined into a single campaign.
Sponsorships
Ongoing brand backing for an artist, a tour, a release cycle or a content series — the steadiest form of sponsorship for musicians.
Long-term backingEndorsements
Product and lifestyle endorsements that fit how the artist already lives — credibility intact, usage rights priced correctly.
Credibility priced inBranded Content
Short-form video, social series and campaign creative made by our team in the artist's voice — influencer marketing for artists who'd rather sound like themselves than read a script.
Native · Not forcedMusic for Campaigns
Original tracks, re-records and licensed catalog for brand campaigns — cleared properly through our publishing team.
Cleared & licensedEvents & Activations
Live performances, launch events and pop-up activations that put the artist and the brand in the same room as the audience.
IRL momentsLaunch Collaborations
Product drops, capsule collections and co-branded releases timed with the artist's own release calendar for compound momentum.
Drops · Capsules · Co-brandsQuestions artists & brands ask us.
Brand work is matched from our roster, so it starts with being on it — through distribution, label services or management. From there, your audience data and identity go into our matching process, and when a brief fits you, we bring it to you with the terms already vetted.
Send us your brief through the contact page: campaign goals, audience, territories, budget range and timeline. We'll come back with matched artists from the roster, audience data to support the fit, and a proposed structure — usually within a few working days.
Every deal is priced from scratch — which is the honest answer, even if it's not the tidy one. Audience size, engagement, deliverables, usage rights, exclusivity and term each move the number, sometimes by a lot, and every one of those gets priced as its own line item before anyone signs. That part doesn't move: a single Instagram post never quietly carries a year of image rights nobody noticed.
No. Matching is opt-in — we bring you deals we think fit, and you decide. Saying no to a mismatch costs you nothing with us; forcing a bad fit would cost the partnership program its credibility, which is worth more than any single fee.
Whatever the contract says — which is exactly why we write it carefully. Usage rights, platforms, territories and duration are defined per deliverable, paid whitelisting is priced separately, and anything outside the agreed scope requires a new agreement.
Yes — often the best deals do. Campaign music, custom tracks and catalog licensing run through our publishing team, so sync fees and backend royalties are handled properly alongside the partnership fee.
Artist or brand — the door is the same. Send us your brief.
Not every brand deal is worth taking.
The wrong partnership can cost more than it pays. Here’s what we screen for before a deal reaches you.
Brands Vetted Before You See Them
Offers get checked against your image and audience first — you’re not fielding pitches that don’t fit.
You Keep Creative Control
Terms are negotiated so the brand fits your work, not the other way around — no content you didn’t approve.
Delivered On the Agreed Schedule
Once terms are signed, delivery follows the agreed timeline — not renegotiated when the brand’s budget cycle changes.
Culture meets commerce here.
Team UpArtist with an audience, or brand with a brief — tell us what you're building and we'll find the match.