Record label services, full firepower. None of the fine print.
Our label services team handles release strategy, playlist pitching, ad campaigns, PR and creative for independent artists and rosters — a dedicated group working your record the way a label would, on a deal that leaves your masters exactly where they belong. With you.
Bigger than DIY.
Freer than a label deal.
Somewhere between doing everything yourself and signing everything away, there's a better model. Call it record label services without the fine print: a professional team on your project, paid from the growth it creates, not from your copyrights.
A Real Team
A&R, release strategists, marketers, publicists and designers working your project together — not a dashboard and a support ticket queue.
Humans · Not add-onsOwnership Untouched
No master assignments, no perpetuity clauses, no option traps. Your recordings, your data and your fan relationships remain yours for the life of the deal and after it.
Your masters · Your dataCampaigns That Compound
Every release feeds the next: audience data, ad learnings and playlist relationships carry forward, so momentum builds across a campaign — not just a launch week.
Data-driven · Long-termA team that believes in your record shouldn't need to own it first.
The traditional label trade — your copyrights for their effort — made sense when pressing plants and radio access were the only way in. They aren't anymore. We put label-grade work behind independent releases, and the ownership question never comes up.
From signing to momentum,
in four moves.
Label services runs as a campaign cycle, not a checklist — every stage feeds what comes next.
Plan
A&R and strategy sessions shape the release: positioning, timeline, budget and targets — decided with you, not for you.
Build
Creative production ramps up — artwork, short-form video, press materials and pre-save campaigns, all ready before release week.
Launch
Playlist pitching, paid ads across Meta, TikTok and YouTube, and PR outreach land together — one coordinated push, everywhere at once.
Grow
We read the data, double down on what's working, and roll learnings into the next release — building a career, not just a launch.
Everything our label services cover.
On your side of the table.
Six disciplines under one roof — the full stack of record label services, scaled to what each release actually needs.
A&R Support & Release Strategy
Song selection, release sequencing, positioning and long-term career planning from people who work records for a living.
Strategy firstPlaylist Pitching
Direct pitching to editorial teams and independent curators, timed ahead of release day — with your story told properly.
Editorial + independentPaid Advertising
Targeted campaigns across Meta, TikTok, YouTube and Spotify — built, optimized and reported by our in-house media team.
Meta · TikTok · YouTubePR & Promotion
Press outreach, editorial placements and interview opportunities that build an artist's story beyond a single release.
Story > hypeCreative Services
Cover art, visual identity and short-form video built to match the sound — so every asset feels like the same record.
Art · Video · IdentityBrand & Sync
Brand partnerships and sync pitching that put your music in campaigns, film, TV and games — income beyond the DSPs.
Beyond streamingQuestions artists ask us.
Everything on this page — A&R and release strategy, playlist pitching, paid advertising, PR, creative production and brand/sync work — coordinated by a team assigned to your project. The exact mix is scoped per release or per campaign, because a debut single and an album rollout don't need the same machine.
No. Label services is built on the same principle as our distribution: your recordings stay 100% yours. Our compensation comes from an agreed revenue share on the releases we work — never from acquiring your copyrights.
It depends on the campaign: how many disciplines are involved, the ad spend behind it, how long the push runs. We scope a percentage per project during onboarding and put it in writing before anything starts. What doesn't change is the model itself — we earn a share of what a release grows, never a fee for existing, and never a claim on the master.
A record deal usually signs your masters to the label, often for the life of copyright, in exchange for an advance and their resources. Label services flips that: you keep the masters, we take a percentage of what a release earns while we're actively working it, and either side can step back once the campaign's done. You're hiring a team for a season, not joining a roster you can't leave.
It's for independent artists and rosters with real momentum to build on — consistent releases, a growing audience, and ambitions a solo operation can't keep up with. If you're releasing your first tracks, start with distribution; when the numbers show something's working, that's the moment to bring in a team.
Label services runs on top of our distribution — having delivery, analytics and royalties in one system is what lets campaigns move fast. If your catalog is elsewhere, we'll migrate it as part of onboarding, with ISRCs and stream counts preserved.
Against targets we set together before launch: streams and saves, playlist adds, audience growth, ad performance and press coverage — reported openly during the campaign, not summarized after it. You see the same dashboards we do.
Yes — that's the point of the model. Run lean on distribution-only, bring in label services for a big release, scale back down after. Your catalog and data stay in the same system throughout, so switching levels never means starting over.
Wondering if your project is a fit? Ask our team directly.
Mara, on
working with Next.
A few words from an artist whose career we work alongside.
Next never made me choose between staying independent and having a real team behind me. My masters are still mine — everything else just got easier.
Full-service shouldn’t mean full lock-in.
Label services usually come with strings attached. Here’s what doesn’t come attached to ours.
Scoped to What You Need
Take the whole toolkit or just playlist pitching and PR — the deal reflects what you actually use, not a bundled package.
A Team, Not a Rotating Freelancer List
The same people who plan your campaign are the ones running it — not handed off to a different contractor each month.
Reporting You Can Actually Read
Campaign performance comes back in plain numbers — what worked, what didn’t — not a vague recap email.
Ready for a team behind your releases?
Level UpPitch us your project — tell us where you are, where you're headed, and we'll show you what a campaign would look like.