Your audience is an asset. Price it properly.
Brands need culture. Artists have it. We sit in the middle — matching our roster with sponsorships, endorsements and campaign collaborations that fit their identity, then negotiating terms that respect what an engaged audience is actually worth.
Good partnerships are matched,
not mass-emailed.
A deal that fits the artist converts for the brand — and a deal that converts for the brand gets renewed. That alignment is the whole craft, and it's where most partnerships fail before they start.
Fit First
We match on audience data and identity, not follower counts — so campaigns feel like culture, not ads, and both sides come back for more.
Audience + identity matchNegotiated Properly
Scope, usage rights, exclusivity and renewals priced by people who do this weekly — so artists never sign away a year of their image for a one-off fee.
Usage · Exclusivity · TermDelivered End to End
Briefs, contracts, content production, approvals, posting schedules and reporting — managed by our team so campaigns actually ship on time.
Brief → ReportThe right brand deal funds the art. The wrong one becomes the art. We only do the first kind.
Partnerships should buy an artist time, budget and reach — not dictate their output or dilute what made the audience show up. Every deal we bring passes one test first: would the fans respect it?
From match to renewal,
in four moves.
The same process whether it starts from a brand brief or an artist's audience — and it ends with a report, not a shrug.
Match
Brand goals meet artist audience data — demographics, territories, engagement and identity — to find pairings that make sense before money is discussed.
Structure
Scope, deliverables, usage rights, exclusivity and fees negotiated and put in writing — clear enough that both sides know exactly what was bought.
Deliver
Content produced, approved and shipped on schedule — with our creative team keeping it native to the artist's voice and the brand's brief.
Report & renew
Performance reported against the goals set at the start — reach, engagement, conversion — building the case for the next, bigger deal.
Every way music
and brands meet.
Six formats we structure regularly — often combined into a single campaign.
Sponsorships
Ongoing brand backing for an artist, a tour, a release cycle or a content series — structured for the long term.
Long-term backingEndorsements
Product and lifestyle endorsements that fit how the artist already lives — credibility intact, usage rights priced correctly.
Credibility priced inBranded Content
Short-form video, social series and campaign creative made by our team in the artist's voice — native to the feed it lives on.
Native · Not forcedMusic for Campaigns
Original tracks, re-records and licensed catalog for brand campaigns — cleared properly through our publishing team.
Cleared & licensedEvents & Activations
Live performances, launch events and pop-up activations that put the artist and the brand in the same room as the audience.
IRL momentsLaunch Collaborations
Product drops, capsule collections and co-branded releases timed with the artist's own release calendar for compound momentum.
Drops · Capsules · Co-brandsQuestions artists & brands ask us.
Brand work is matched from our roster, so it starts with being on it — through distribution, label services or management. From there, your audience data and identity go into our matching process, and when a brief fits you, we bring it to you with the terms already vetted.
Send us your brief through the contact page: campaign goals, audience, territories, budget range and timeline. We'll come back with matched artists from the roster, audience data to support the fit, and a proposed structure — usually within a few working days.
It depends on scope: audience size and engagement, deliverables, usage rights, exclusivity and term all move the number. What we guarantee is the structure — every element priced explicitly, so nobody discovers later that a single post quietly included a year of image rights.
No. Matching is opt-in — we bring you deals we think fit, and you decide. Saying no to a mismatch costs you nothing with us; forcing a bad fit would cost the partnership program its credibility, which is worth more than any single fee.
Whatever the contract says — which is exactly why we write it carefully. Usage rights, platforms, territories and duration are defined per deliverable, paid whitelisting is priced separately, and anything outside the agreed scope requires a new agreement.
Yes — often the best deals do. Campaign music, custom tracks and catalog licensing run through our publishing team, so sync fees and backend royalties are handled properly alongside the partnership fee.
Artist or brand — the door is the same. Send us your brief.
Partners on working
with Next.
A few words from the people we work alongside.
Culture meets commerce here.
Artist with an audience, or brand with a brief — tell us what you're building and we'll find the match.